IRON FLORIST COMPETITION AT FLOWER MART 2015
FOR IMMEDIATE RELEASE
Digital Marketing Associate
TOP FLORAL DESIGNERS COMPETE LIVE ON MAY 2 AT DC’S FIRST EVER IRON FLORIST
ARLINGTON (APR. 13, 2015) – Four top Washington metropolitan area floral designers will compete live for the title of “Iron Florist 2015” in a shears-to-shears design battle at this year’s Flower Mart 2015. The event, presented by VA-based floral startup Bloompop, will be DC’s first ever competition of its kind. Featuring notable guests including “Let’s Talk Live’s!” Melanie Hastings and former White House Chief Floral Designer Laura Dowling, the competition begins at 11 a.m. on Saturday, May 2 on the Washington National Cathedral’s main stage.
« We’re thrilled to be hosting Iron Florist 2015 at this year’s Flower Mart festival, » noted Bloompop CEO Shavanna Miller. « It will be a fun, unique way to showcase the incredible talents of several of our local Florist Partners to Flower Mart’s 20,000 attendees !»
Featuring a secret set of flowers unveiled live at the event, the four florists will face off in a fast-paced, high-pressure design competition for the chance to be named this year’s Iron Florist. The Flower Mart audience will have the opportunity to help determine the Audience Favorite award and ultimate winner of the Iron Florist 2015 title.
The event will be MC’ed by NewsChannel 8’s Melanie Hastings and judged by industry experts including former White House Chief Floral Designer Laura Dowling, Editor-in-Chief Sarah Zlotnick of Washingtonian Bride and Groom Magazine, and DC Editor of Ask Miss A Elizabeth Kane.
Contestants include the region’s top-rated floral design studios Multiflor in Fairfax, VA; Park Florist in Takoma Park, MD; Free Spirit Floral in Alexandria, VA; and Fleurs Boutique in Arlington, VA.
Bloompop is the best way to buy beautiful, unique floral arrangements from local florists anywhere in the USA. With a curated selection of artisan Florist Partners, Bloompop is dedicated to supporting local florists and changing how the world buys flowers. For more information, visit www.bloompop.com or contact Christine@bloompop.com.
About Flower Mart at the National Cathedral
Flower Mart is Washington’s premier springtime festival, attracting over 20,000 attendees each year to the grounds of the National Cathedral. Organized by All Hallows Guild, which serves for the care and beautification of the Cathedral Close, Flower Mart has been an all-ages event and fundraiser for the maintenance of the National Cathedral grounds since 1939. For more information, visit http://allhallowsguild.org/Flower-Mart/flower-mart.
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